One good way to know what’s coming in the world of SEO is to keep your eyes peeled to industry news sites and specifically Google’s own blog. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results.
User Experience and SEO
Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. Since heading tags typically make text contained in them larger than
normal text on the page, this is a visual cue to users that this text
is important and could help them understand something about
the type of content underneath the heading text.
Understanding the rationale behind search marketing
People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Anchor text diversification is all about not having the text links. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites.
Customized for Long-Term SEO Health
Gaz Hall, a SEO Expert from the UK, said: " Choose three primary keywords and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too." For years, we’ve viewed off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot.
Understand your user flows
Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. SEO can help a growing startup establish its presence and meet business goals. Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough.
Remove anything that slows down your website
Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc.